Austin's Most Colorful Studio
Lena Torres designs bold, playful brands for small businesses, indie artists, and creative humans who refuse to blend in.
No big-agency intimidation — just joyful, strategic design that makes your people stop scrolling and start smiling.
Fan Favorites
These are the packages that make clients do a happy dance in their kitchen.
Your first real brand identity — logo, colors, fonts, and a mini style guide so you stop second-guessing every Instagram post. Perfect for solo freelancers and first-time business owners who are ready to look legit.
Starting at $399
A complete brand overhaul that covers logo, full color palette, typography, social media templates, and a one-page brand book. Ideal for small businesses ready to level up and look like they mean serious business — seriously fun business.
Starting at $899
A set of 15 custom Canva or Illustrator templates for Instagram, Facebook, and TikTok — all styled in your brand's colors so every post looks cohesive and totally you. Hand them off to anyone on your team and watch the likes roll in.
Starting at $249
The Human Behind the Colors
Hi, I'm Lena — a designer, color nerd, and small-business cheerleader operating out of my garage studio in Austin, Texas. I built Lena's Lively Designs because I believe that every small business deserves a brand that makes people stop, stare, and say "wait, who IS that?" — without needing a Fortune 500 budget to get there.
My clients are the people I love most: busy moms launching a side hustle, freelancers finally making it official, indie artists who want their vibe to translate across every platform. They come to me because they're tired of feeling invisible online and they want design that actually feels like them — joyful, bold, and unmistakably human.
My studio is small on purpose. I take on a limited number of projects each month so I can be genuinely obsessed with every single one. You won't get handed off to a junior designer or ghosted for two weeks — you get me, your dedicated creative partner, on every step of your brand journey.
My design philosophy? Playful doesn't mean unserious. Color doesn't mean chaos. A brand that makes people smile is a brand that gets remembered — and remembered brands build real businesses. Let's make yours one of them. Austin's creative community has my heart, and I can't wait to pour that love into your next chapter.
Lena Torres
Founder & Creative Director
Austin's Garage Studio Since 2019
What I Offer
Designed to fit your budget, your timeline, and your wildest brand vision.
Primary logo + two alternates, all file formats, transparent background included.
Logo, color palette, font pairing, and a one-page mini brand guide to keep you consistent.
Complete identity system: logo suite, colors, fonts, patterns, brand book, and social header templates.
Already have a brand but it feels stale? We'll modernize and energize it without starting over.
15 editable Canva/Illustrator templates for Instagram, Facebook, and TikTok — all on-brand.
Branded email graphics that make every newsletter feel polished and professional.
Cohesive profile picture and cover art for all your social platforms in one go.
Everything you need for a business launch or rebrand announcement — countdown graphics, reveal posts, stories.
Front and back design, print-ready files delivered. Make a first impression that sticks.
Eye-catching single or double-sided flyers for markets, pop-ups, events, and more.
Custom illustrated sticker pack — great for merch, packaging inserts, or just because stickers are fun.
Realistic mockups of your logo on totes, mugs, shirts, and packaging — perfect for your shop or pitch deck.
Portfolio Highlights
A peek into some of the projects that made clients cry happy tears (literally, it's happened).
Sugar Rush Bakery — Full Brand Identity
Bloom & Co. Florist — Logo Suite & Brand Guide
Indie Artist Mia Reyes — Social Media Kit
Root & Bloom Wellness — Brand Refresh
Fuego Street Tacos — Launch Graphics Bundle
Snip & Sass Salon — Sticker Pack & Business Cards
Client Love
Real humans, real results, real happy tears.
★★★★★
"I've been running my bakery for three years and was embarrassed every time I handed someone a business card. Lena gave me a brand that finally feels like me — warm, fun, and totally professional. Within two weeks of updating my Instagram, I had 14 new inquiries. FOURTEEN. I cried at my kitchen table. In the best way."
Camille Ortega
Owner, Sugar Rush Bakery — Austin, TX
★★★★★
"As an indie musician, my visual brand was basically a Canva template I made at midnight. Lena came in and gave me a whole social media kit that looks like a major label spent thousands on it. My Spotify listener count went up after I refreshed my profile — I genuinely don't think that's a coincidence. She gets the music world even though she's a designer."
Mia Reyes
Singer-Songwriter — Austin, TX
★★★★★
"I'm a mom of three who just launched a freelance photography business and I had zero time or budget to figure out branding. Lena made the process so easy and genuinely fun — she really listened to what I wanted. The logo she delivered made my sister literally gasp out loud. I went from zero clients to fully booked in 60 days and my brand played a huge part in that."
Priya Nambiar
Freelance Photographer & Mom of 3
Come Find Me
Let's Create Something
Tell me about your project, your dreams, your budget — I read every single message and reply within one business day. Let's make something you're obsessed with.